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  E- mail marketing campaigns can assist your small business develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can as well assist you in establishing new clients. Here are a few of the many ways in which a well established e- mail marketing campaign can benefit small businesses. Cost- effectiveness: E- mail marketing campaigns are usually very cost effective. Basically, directing marketing strategies will require you to have a decent amount of cash in order to use them effectively. This is because you will be generating real content like printed newsletters or advertisements. Directing marketing strategies will also make you end up spending more cash in sending the real content out to the consumers through postal email. On the other hand, e- mail marketing uses electronic content that is often much cheaper to produce, and sends it out to the consumers electronically. Note that sen